SS26 Wedding Campaign: Tailoring the Modern Wedding Party

As weddings continue to evolve, one thing remains the same: timeless, elegant tailoring. For our SS26 wedding campaign, we set out to capture our modern interpretation of occasionwear, one that strikes the balance between heritage fabrics, contemporary fits and effortless versatility.

The campaign brings together our new collection of refined tweeds, textured crossweaves and statement pinstripes designed for every type of wedding. From the groom looking for a standout suit to coordinated groomsmen choices, our SS26 collection is all about celebrating individuality while maintaining a cohesive aesthetic. 

The result? A collection that feels perfect whether your nuptials are taking place at a countryside mansion, a stately home or a contemporary destination wedding. 

The Return of Refined Tweeds

Tweed continues to be one of the most popular fabrics of choice for weddings. Offering texture, depth and character that photographs beautifully throughout the day thanks to its sturdy design. 

Leading the collection is the Archie suit family, available in Forest, Moss, Silver and Stone. With its slim, tailored fit and classic notch lapel, this piece features 25% wool, making it perfect for long-lasting wear. Archie delivers timeless elegance thanks to its simplistic design and contemporary edge. The Silver and Stone colourways provide a fresh spring summer feel, whilst the Forest and Moss showcase a richer, more natural tone ideal for couples embracing outdoor or countryside-inspired wedding themes. 

Throughout the campaign, Archie demonstrates its versatility, whether styled as a coordinated groom and groomsmen ensemble or worn as a statement standalone look.

Earth Tones Take Centre Stage

One of the biggest trends we saw for SS26 weddings was the continued rise of earthy, natural colour palettes. 

The Dean collection, available in Brown, Navy, Olive and Tan, embodies this movement perfectly. Featuring a classic herringbone weave and cut to a slim tailored fit, the Dean suit offers a sophisticated balance between traditional British craftsmanship and contemporary wedding style. If your venue is rustic or your wedding is outdoors, then the Olive or Brown colourways are the perfect choices. Navy and Tan offer more timeless formal styling, delivering a lighter seasonal alternative. 

These warmer tones pair effortlessly with neutral florals, natural textures and modern wedding styling, making them ideal for couples looking to create a relaxed yet elevated atmosphere.

Contemporary Colour for the Modern Groom

Not every groom wants to follow tradition.

The Dominic Blue Grey Tweed Three Piece Suit offers a modern alternative to classic navy tailoring. Different from your average navy or tweed suit, it’s crafted in a blue grey tone that brings a fresh perspective to formalwear, creating a look that feels unique whilst maintaining a modern, sophisticated appearance. The fabric features a subtle texture with a rust check running through it, making it a strong choice for grooms looking to stand apart from the crowd. 

Styled with soft pastel accessories, Dominic showcases how contemporary tailoring can feel both elegant and fashion-forward.

Pinstripes Reimagined

For SS26, pinstripes return with a softer, more wedding-focused approach.

For SS26, pinstripes make their triumphant return (though did they ever really go away?!) Step forward the Hanson Tweed Pinstripe Three Piece Suit, available in Moss and Navy. This bold modern style introduces a subtle pattern into the collection while retaining the versatility required for formal occasions. 

The classic pinstripe details adds visual interest and helps to elongate the silhouette, making it an excellent choice for grooms seeking something unique but stylish. 

Whether worn in Moss for a contemporary countryside wedding or Navy for a more formal celebration, Hanson offers a confident yet understated statement.

The New Neutral

Neutral tailoring is quite possibly one of the most sought-after trends for weddings. Our Hayden Suit is highly versatile, designed to meet all needs as a neutral suit perfect for any occasion. 

Available in Oak, Silver and Tan, Hayden delivers a softer, lighter aesthetic that feels perfectly suited to spring and summer ceremonies. The textured crossweave fabric adds dimension while maintaining a clean, sophisticated appearance, creating an effortlessly polished look for grooms and groomsmen alike.

There's a good reason why lighter tones are sought after, as they pair with almost any colour and wedding theme. 

Built for the Entire Wedding Party

One of the key considerations behind the SS26 Wedding Campaign was versatility.

Today's weddings rarely follow a one-size-fits-all approach. Grooms want individuality. Groomsmen need cohesion. Venues range from formal manor houses to relaxed outdoor celebrations.

The collection has been curated to allow wedding parties to coordinate colour palettes and textures without appearing overly uniform. From the rich greens of Archie Forest and Hanson Moss to the contemporary neutrals of Hayden and Archie Stone, the range offers endless styling possibilities.

The campaign imagery reflects exactly that—showcasing how different colourways, fabrics and personalities can come together to create a cohesive wedding story.

SS26: Tailored for Every Moment

The SS26 Wedding Collection is a celebration of modern British tailoring. Heritage-inspired fabrics meet contemporary fits, while versatile colour palettes allow every groom to create a look that feels uniquely his own.

Whether you're drawn to the timeless appeal of Archie, the rich herringbone texture of Dean, the contemporary elegance of Dominic, the statement pinstripe styling of Hanson or the fresh seasonal versatility of Hayden, SS26 offers tailoring designed to look exceptional from the first photograph to the last dance.

Explore the SS26 Wedding Collection and discover tailoring designed for every role, every venue and every unforgettable moment.